Marketing Roles

How to hire for a SEO Manager?

 Summary: An SEO Analyst/ Manager helps businesses to build and improve their online brand presence. SEO Analysts conduct keyword research, monitor website traffic and come up with improvement strategies to ensure the best possible user experience. They also keep up to date with current SEO techniques.  An SEO Analyst/ Manager are experts at getting your website indexed in major search engines to drive more organic traffic. An SEO Analyst would prepare your website while keeping into consideration Read more [...]

Trade Marketing Manager

TRADE MARKETING MANAGER What is Trade Marketing? Trade marketing is a B2B marketing strategy that is aimed at supply chain partners instead of consumers. Typically it is known as the process of manufacturers marketing to future wholesalers, retailers, and distributors. The goal of trade marketing is to gain partners who will get the products on shelves and in front of consumers. Common trade marketing activities include going to trade shows, offering promotions to potential partners, and building Read more [...]

How to hire for Digital Marketing Manager

 Summary (Layman Explanation of the role): Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness.  Standard Job Description: In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart. For example, being a strong creative individual Read more [...]

Marketing Manager

Who is a Marketing Manager? Marketing covers a vast spectrum of duties within a business, from the promotion of products and services right the way through to analysing data and setting strategy for how a company is going to grow. “Marketing is the intersection of creativity and business” A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers Read more [...]