Trade Marketing Manager

TRADE MARKETING MANAGER What is Trade Marketing? Trade marketing is a B2B marketing strategy that is aimed at supply chain partners instead of consumers. Typically it is known as the process of manufacturers marketing to future wholesalers, retailers, and distributors. The goal of trade marketing is to gain partners who will get the products on shelves and in front of consumers. Common trade marketing activities include going to trade shows, offering promotions to potential partners, and building Read more [...]