B2B Marketing Manager | Corporate-Employee Benefits Platform

Hiring for Corporate-employee Benefits Platform

0 - 5 Years
Gurgaon, Delhi

Job Description

Our client is India's first one-stop-shop for corporate benefits. They create mutually rewarding relationships between employers and businesses by managing corporate discounts. They enable organizations to incentivize their employees beyond just salary by providing benefits related to Travel, Entertainment, Dining, Education, Shopping and many more spheres of life.

Founded in 2014, this Gurugram based employee rewards platform is led by young founders who are UCLA alumni with experience in companies like Microsoft US, Oracle, Symantec, Amazon, and Reliance.
Theyve partnered with over 10000+ brands across dining, shopping, entertainment, wellness and many more providing exclusive employee discounts, brands like CCD, Samsung, Lifestyle, Flipkart, PVR Cinemas, Zoomcar, OYO, Lifestyle, Mother's Pride, Max Healthcare and more. Our client is leading the $2 billion rewards market in India with 250+ corporate clients including giants like Concentrix, EY, DXC and Mphasis, and they've raised $2 million to date from prominent VCs like GrowX Ventures, Sprout Ventures and Axilor Ventures.

As B2B Marketing Manager , you will be responsible for leading and contributing to projects that drive to the revenue growth and customer engagement of the organization. You will be managing marketing efforts for brand position and awareness. Also, you will be managing lead generation, content curation/creation, and sales collaterals. This high-impact role will work across functions and, interact with clients, vendors, and senior leaders.

What you will do:

  • Responsible for leading and contributing to projects that drive transactions and customer engagement.
  • Marketing in executing the company's B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorship, events, digital marketing) in order to support the companys business objectives.
  • Acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics. Collaborating with an array of cross-functional team members and external vendors is essential to increase marketing's contribution to revenue.
  • Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials coordinating and socializing with content, creative, sales and broader organization.
  • Performing ongoing tracking and reporting on B2B marketing initiatives.
  • Developing and executing B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates.
  • Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.
  • Developing marketing strategies in collaboration with the brand management team, including all live events, print, digital and enduring programs.
  • Establishing and maintaining timelines for marketing plans and engagement campaigns, reporting the key metrics on a monthly and project basis.
  • Creating collateral, website, and other digital content that helps us to acquire new professional relationships as well as to cultivate existing relationships.
  • Developing and executing reciprocal cross-promotion programs with business partners on social media sites and in developing online reviews for each others businesses.

Required Candidate profile

What you need to have:

  • Experience in a fast-paced, matrixed environment- with multiple stakeholders.
  • Excellent interpersonal, verbal, and written communication skills.
  • Ability to manage responsibilities independently and work with minimal supervision.
  • Strong project management and organizational skills.
  • Must be a self-starter, who takes initiative.
  • Comfortable at presenting and communicating to all levels of the organization.
  • Excellent communication and collaboration skills.

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Unnati

Our client is India's first one-stop shop for corporate benefits. They create mutually rewarding relationships between employers and businesses by managing corporate discounts. They enable organizations to incentivize their employees beyond just salary by providing benefits related to Travel, Entertainment, Dining, Education, Shopping and many more spheres of life.

Founded in 2014, this Gurugram based employee rewards platform is led by young founders who are UCLA alumni with experience in companies like Microsoft US, Oracle, Symantec, Amazon, and Reliance.

They’ve partnered with over 10000+ brands across dining, shopping, entertainment, wellness and many more providing exclusive employee discounts, brands like CCD, Samsung, Lifestyle, Flipkart, PVR Cinemas, Zoomcar, OYO, Lifestyle, Mother's Pride, Max Healthcare and more. Our client is leading the $2 billion rewards market in India with 250+ corporate clients including giants like Concentrix, EY, DXC and Mphasis.
View Contact Details+

Recruiter Name:akshay@myunnati.com

Contact Company:Unnati

Reference Id:BMM001@ACB

Website:http://www.myunnati.com

Salary

Not Disclosed by Recruiter

Role Category

Marketing

Role

Assistant / Associate Marketing Manager

Employment Type

Full Time, Permanent