Our client is a Bangalore based software company that provides on-demand cloud computing platform to various businesses. Their clients are some of the most prominent brands from Medical, Fintech, Banking, Education, Real Estate, Retail industries etc.
They cater to small and medium businesses with their solutions covering Web Portals, Business Processes and Business Intelligence. The team comprises of founders who have vast and rich experience in some of the world's best software companies like SAP Oracle and Infosys. Their 170% growth in last one year is proof that their work culture and values give their employees a thriving and fulfilling workplace.
As the Digital Marketing Expert
, you will be planning digital media campaigns, and executing the same across web, SEO / SEM, PPC, email, social, search and display advertising
What you will do:
Maintaining our social media presence across all digital channels - Facebook, LinkedIN, Instagram, etc Tracking and reporting on the ROI of all digital marketing campaigns, against KPIs Identifying trends and insights, and optimizing spend and performance based on the insights Collaborating with internal teams to create landing pages and optimizing user experience for lead generation Collaborating with partners & customers Evaluating emerging technologies in digital and provide perspective for adoption where appropriate Enhancing the performance of a company's website by creating SEO friendly web-pages, landing pages and application pages. Analyzing website traffic flow through Google Analytics. Preparing marketing collaterals with in-house design team. Good understanding of B2B and B2C portals. Writing and optimizing content for websites, magazines and social networking accounts.
Required Candidate profileWhat you need to have: