Digital Marketing Expert | Customised Software Solutions Platform

2 - 4 Years
Bengaluru

Job Description

Our client is a Bangalore based software company that provides on-demand cloud computing platform to various businesses. Their clients are some of the most prominent brands from Medical, Fintech, Banking, Education, Real Estate, Retail industries etc.

They cater to small and medium businesses with their solutions covering Web Portals, Business Processes and Business Intelligence. The team comprises of founders who have vast and rich experience in some of the world's best software companies like SAP Oracle and Infosys. Their 170% growth in last one year is proof that their work culture and values give their employees a thriving and fulfilling workplace.


As the Digital Marketing Expert , you will be planning digital media campaigns, and executing the same across web, SEO / SEM, PPC, email, social, search and display advertising

What you will do:

  • Maintaining our social media presence across all digital channels - Facebook, LinkedIN, Instagram, etc
  • Tracking and reporting on the ROI of all digital marketing campaigns, against KPIs
  • Identifying trends and insights, and optimizing spend and performance based on the insights
  • Collaborating with internal teams to create landing pages and optimizing user experience for lead generation
  • Collaborating with partners & customers
  • Evaluating emerging technologies in digital and provide perspective for adoption where appropriate
  • Enhancing the performance of a company's website by creating SEO friendly web-pages, landing pages and application pages.
  • Analyzing website traffic flow through Google Analytics.
  • Preparing marketing collaterals with in-house design team.
  • Good understanding of B2B and B2C portals.
  • Writing and optimizing content for websites, magazines and social networking accounts.
  • Required Candidate profile

    What you need to have:

  • 2-4 years of proven experience in digital marketing in either an internet company or a digital agency
  • Demonstrable experience in leading and managing SEO/SEM, PPC, email, social media and search / display advertising campaign with good budget
  • Experience in executing and optimizing Paid Ads in Facebook, Social Media, Google Ads
  • Experience in optimizing and editing landing pages using WordPress
  • Experience of running acquisition campaigns in the internet industry is preferred
  • Experience in setting up and optimizing Google Adwords & FB Ad Manager campaigns
  • Experience with Google Analytics and familiarity with SEO tools
  • Experience in email marketing tools e.g. Mailchimp or any other marketing automation tools
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong communication (written and verbal) skills
  • Graduate from Tier I college is a must, Tier 1 MBA : Marketing preferred
  • Experience in managing a digital marketing team is a big plus, Up-to-date with the latest trends and best practices in online marketing and measurement

  • Keyskills

    Desired Candidate Profile

    Please refer to the Job description above

    Education-

    PG:MBA/PGDM

    Company Profile

    Unnati

    Our client is a Bangalore based software company that provides on-demand cloud computing platform to various businesses. Their clients are some of the most prominent brands from Medical, Fintech, Banking, Education, Real Estate, Retail industries etc.

    They cater to small and medium businesses with their solutions covering Web Portals, Business Processes and Business Intelligence. The team comprises of founders who have vast and rich experience in some of the world's best software companies like SAP Oracle and Infosys. Their 170% growth in last one year is proof that their work culture and values give their employees a thriving and fulfilling workplace.
    View Contact Details+

    Recruiter Name:akshay@myunnati.com

    Contact Company:Unnati

    Reference Id:DME001@EQT

    Website:http://www.myunnati.com

    Salary

    INR 3,00,000 - 5,00,000 PA.

    Role Category

    Senior Management

    Role

    Head/VP/GM/ Mgr-Online/Digital Marketing

    Employment Type

    Full Time, Permanent