Sr Mgr Brand and Marketing – International Division | Global FMCG Co

Hiring for Global FMCG Brand

10 - 12 Years
Gurgaon, Delhi, Noida

Job Description

Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.


As a Sr Manager Brand and Marketing- International Division, you will be responsible for the design theme/platform/strategy for digital campaigns.

What you will do:

  • Ensuring appropriate planning and timely execution of plans/strategies
  • Standardizing brand identity by implementing branding guidelines on design tools used in creating and disseminating company communication
  • Executing brand marketing & budget plans
  • Managing e-marketing operations to increase profitability and revenue
  • Devising a comprehensive social media strategy that uses social media marketing techniques to increase visibility, membership and traffic for all products
  • Creating digital marketing strategies, analyzing market research data
  • Maintaining the brand's tone and identity elements by adopting relevant guidelines
  • Developing sales tools and collateral's
  • Developing effective product positioning in the market
  • Conducting competitive strategic analysis, consumer segmentation, and consumer insight development
  • Developing mid-term plan and financial analyses Interfacing with media department/agencies
  • Creating and managing line-item media production budgets
  • Coordinating activities of specialists involved in the brand positioning of the products, Brand Management etc.
  • Planning the Go-to-Market Strategies
  • Managing the Social Media and Community Management
  • Coordinating with Media Buying & Planning Agency & Vendor Management
  • Developing the Brand Strategy Planning & Return on Investment (ROI)
  • Managing the Brand Alliances & Sponsorships & Lead/Revenue Generation

Required Candidate profile

What you need to have:

  • MBA Candidates with demonstrable experience of 10-12 years relating to TV media buying, social media, brand literature etc. 
  • International exposure is a great plus
  • Experience in brand marketing & budget plans for International market  
  • Good Exposure to Agency & Vendor Management  
  • Experience in Lead/Revenue Generation
  • Should be willing to work as individual contributor
  • Should be flexible for working 6 days a week    
  • Should be flexible for moderate travel - PAN India
  • Location - Noida

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Any Specialization

Company Profile

Unnati

Our Client is the worlds largest FMCG manufacturer and exporter with a legacy spanning over 120 years.They are publicly listed with 2000 employees and a $1 billion top line co. holding 45% market share in India and 50% in export market.
View Contact Details+

Recruiter Name:akshay@myunnati.com

Contact Company:Unnati

Reference Id:JB-543

Website:http://www.myunnati.com

Salary

Not Disclosed by Recruiter

Role Category

Marketing

Role

Product/Brand Manager

Employment Type

Full Time, Permanent